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German Insurance company utilizes business intelligence to streamline its processes.
German Insurance Company utilized iGlades Business Intelligence platform to streamline internal processes and analyze product and customer information.
Challenge
Governmental Regulations and competitive challenges forced the company to focus on meeting its business goals by introducing new products to tailored to fit customer needs. Company needed to integrate new and existing applications and implement a data warehousing solution that centralized customer and product data.
Solution
- In order to build a centralized system with comparable line-by-line data, iGlades took up the time-consuming task of defining key terms, agreed on data modeling designs and discussed the various methods of data analysis to integrate data from a wide range of products including life, accident, disability, health, automobile, general liability, and other insurance services on to a centralized data warehouse.
- With over 7.0 million insurance policies in force and the various lines of coverage, the ability to deal with a complex sales and product structure in metrics and models was essential to the undertaking of a centralized system.
- Data Warehouse was integrated with Business intelligence technology (OLAP tools) against a Unix-based Oracle data warehouse to pull up valuable customer information and run online reports using Cognos.
Benefits
- Power to make informed business decisions, and giving the sales force a tool to better understand its customer relationships.
- Proactive and effective sales strategy by supplying end users with precisely the information they need to secure lifelong customers,
- Increased the efficiency of sales channels by identifying the areas with potential for sales increase.
- Development of policies and products geared towards a customer-oriented approach were adopted to ultimately drive business performance, introduce new products, enter new markets, and maintain a competitive edge.
Technologies used:
- Data Warehouse - Microsoft Azure
- Data Integration (ETL): Talend 3.x
- Business Intelligence - Apache Spark 3.x, Hadoop 3.x
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