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Data Mining is a technology to extract meaningful trends and patterns that are often hidden in the large
volumes of the OLTP/OLAP data. Data mining tools apply advanced statistical analysis. Data mining discovers
information within data warehouses that queries and reports cannot effectively reveal.
A successful Data Mining solution provides information on:
- Associations
- Sequences
- Classifications
- Clusters
- Forecasting
While the Business Intelligence provide a way for the non-technical business users to run adhoc queries on
data warehouse to get answers to their specific questions instantly, Data Mining provide business insight
into customers, their buying habbits & preferences, suppliers, products etc. that are otherwise hidden in the data.
Without knowing exact questions to ask, OLAP tools can not provide much information but Data Mining can provide a
lot of business insight in such a scenario.
Traditionally used in scientific and engineering settings, most business environments are taking advantage of this
technology to get better insight.
Solutions
We use our expertise & experience to provide Data Mining solutions to enable our clients accomplish the following
objectives:
- Trends & patterns hidden in the OLTP/OLAP data
- Fraud Detection
- Customer Insight
- Customer Segmentation
- Forecasting sales
- Determine sales associations, sequences, classifications & clusters
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